Graphics – we will use graphics for the navigation, as we intend to have a free layout menu, instead of a classical one with text. The reason for this is because free-layout navigations are interesting and they capture the attention of the user, making it perfectly suitable for our campaign site, which is supposed to be fun and appealing to discover. Videos – the video alternative is one of the most effective ways to make our target group interested in the product, as they are able to view the Me-Mover in full movement. Our ideas for the videos we would like to use are: footages of “experts and beginners” using the Me-Mover in a specific context, a tutorial video on how to fold the device, what steps you need to follow in order to be able to ride it in a proper way etc., a video telling the love-story between a bicycle and a tricycle, which ends up in the invention of the Me-Mover, a stop-motion video showing the parts of the body that you exercise while riding the Me-Mover and many other ideas still in the process of defining. Animations – at the moment, they are an optional choice, as we haven’t decided exactly where to use them, but we believe that they are some of the strongest media elements within a site. While looking for inspiration for our campaign site, we realized that the most appealing sites use animation very often, which made us choose to include some jQuery functions into our website design, too. Text – it is definitely a must when pictures are not enough to comprise all the things we want to make the user aware of. We will use text for small and large descriptions as well, on every level of navigation, starting from the title to photo and video descriptions and ending in consultation information.

riding it, so it wasn’t for pleasure only. He was also considering buying a second one so that his girlfriend and him could ride it together. What he is looking for Leo is looking for; 1. A new gadget with which he can show off his great body. 2 A training product which will help him exercise while going in different places. Being busy, the Me-Mover would help him save some time. 3. He hasn’t got a very eco-friendly attitude, but he wants to change that in his lifestyle. By buying this product he starts doing so. 4. He was looking for a unisex product that could be used also by his girlfriend. Because he has a racing bike that he sometimes use, but it’s not as comfortable as the Me-Mover and his girlfriend never used it. Past Experiences And Expectations Because 2 years ago he started working in this scuba-diving business, he got to know more and more people from the active and sporty community. One of his best friends owns a bike shop, but he sells also different new transportation gadgets that are new on the market. By having this friend, Leo has tried different products so he has a little bit of experience when it comes to transportation products. One of his favorite products that are right now on the market is the Dahon folding bike. Not only that he likes the idea of foldable bike but he also likes the simple design of it. The Me-Mover is a completely different device and it functions different with the human body but it keeps the simple design that Leo appreciates so much. Leos belief is that the Me-Mover will be long appreciated in his future family and he hopes he won’t ever get disappointed by this product.